Thursday, January 7, 2010

'Thor' and 'Pirates 4' Change Release Dates Over 'Spider-Man 4' Delay

With Sony officially confirming earlier this week that "Spider-Man 4" will be delayed, other studios have jumped at the opportunity to take the coveted early May 2011 release spot they left vacant. Variety has confirmed that Paramount has moved Marvel's "Thor" movie up two weeks to May 6, 2011, which was the original opening weekend for "Spider-Man 4." And then Disney moved "Pirates of the Caribbean: On Stranger Tides" into the May 20, 2011 slot that "Thor" was in.

With it now uncertain that Peter Parker's next adventure won't hit theaters on time as originally planned — though Sony has yet to officially move the release date — it seems that the powers behind "Thor" saw an opportunity for an early summer start.

Despite appearing like an act of internal rivalry, the report states that Paramount simply did not want to wait on an official release date change on "Spider-Man 4" in case other studios made the move first. This way, a Marvel movie still hangs onto the summer's opening weekend.

The report also notes that should "Spider-Man 4" not change its release date as is widely expected, "it's likely that 'Thor' would move."

Still, with "Thor" to begin shooting this month, it's a much likelier bet that the Norse God of Thunder will arrive in theaters before "Spider-Man 4." Until Raimi and Sony can solve their current script problems, this is probably the best available solution for superhero fans everywhere.

Scheduling is essential to marketing and making sure you not only hit your audience but the biggest portions of your demographics, especially in the summer when the major titles hit the silver screens. I’m happy "Thor" is going to be starting off Summer 2011 but I’m still worried about what will happen to "Spider-Man 4."

What do you think about these schedule changes and the delay of "Spider-Man 4"?
More news to come! Catch ya' later!
Sources: MTV News, First Showing, Screen Rant

No comments: