It's getting to the point that we can pretty much assume every big blockbuster will fill an IMAX screen, go digital 3D, or even be dashing enough to combine the two.
If "Avatar's" amazing success is any indication, a 3D release - with the added benefit of IMAX - will draw huge crowds of viewers eager for an out-of-this-world experience.
No surprise then that other studios are investigating the format with a view to getting a similarly blockbusting box office.
Heat Vision reports that 3D tests on "Clash of the Titans" footage went so well that Warners is now going to convert not only that film but the two-part adaptation of "Harry Potter and the Deathly Hallows."
The cost of adding another dimension is $5 million per film, it says.
However, to compensate for the time it takes to convert this to 3D, the release of "Titans" has been pushed back to April 2, no longer making it a March blockbuster to follow in the footsteps of "300" and "Watchmen."
It's important to note that unlike "Avatar," "Clash of the Titans" and "Deathly Hallows" were not shot for 3D. Instead the entire films will be converted into 3D from standard 2D much like select sequences from "Order of the Phoenix" and "Half-Blood Prince" were converted.
I believe that unless a film is conceived in 3D from the outset (like "Avatar" or Pixar’s "Up") the technique is often used as a gimmick that does little to enhance the film (or justify the hiked ticket price).
Part 1 of "Deathly Hallows" is released on November 19, 2010 and Part 2 on July 15, 2011.
"Clash of the Titans" has been delayed until April 2, 2010.
More news to come! Catch ya' later!
Sources: The Geek Files, First Showing (1,2), Screen Rant