Thursday, April 22, 2010

Add 'Green Hornet' and 'Last Airbender' to the 3D Craze

Sony has officially delayed the release of Michel Gondry and Seth Rogen's "Green Hornet" until January 14th, 2011, which is three weeks back from December 22nd.

The film has already been the target of rumors citing production problems, to which Sony Pictures Entertainment Vice-Chair and marketing/distribution kingpin Jeff Blake says, "We're investing more in the film to have it 3D. We've seen part of the movie. We love it. We believe in it. Whoever is spreading these rumors has not seen it."

Although some claim the film is "unreleasable," Sony's vice-chair Jeff Blake says that's all just BS. They're converting it to 3D because "We've seen part of the movie. We love it. We believe in it. Whoever is spreading these rumors has not seen it. We're going to finish 'Green Hornet' in 3D and take 9 months to do it right."

Deadline Hollywood reports that Sony is using the term "3D enhancements" because they claim that since they haven't finished any visual effects, and therefore "it's not a 3D conversion but an enhancement, and there's already 'great depth and scope' to the shots from director Michel Gondry."

I guess they really don't want us to think of this as one of those terrible 3D conversions like "Clash of the Titans."

If it has so much depth and such amazing visuals, why does it need to be in 3D? Perhaps I'm the only one wondering this and Sony really isn't spending a little bit of extra dough to go the 3D route to make 1.5 times the dollars at the box-office. Just me I guess.

According to The Hollywood Reporter, Paramount is working with Stereo D — the company used by James Cameron for "Avatar" — on the 3D conversion of "The Last Airbender," which will not be pushed back from its original release date of July 2,2010.

Shyamalan was reportedly in favor of converting "The Last Airbender" to 3D from the start, before finally convincing the studio to make the leap after 3D tests were completed. "The Last Airbender" will be the first 3D conversion released from Paramount.

It's getting to the point where the only news about 3D should be when a film isn't heading into the third dimension. Do these films really need to be in 3D? I feel there will be enough 3D this year with all the animated films (like "Shrek Forever After" and "Toy Story 3") and big blockbusters (like "Tron Legacy").

That's the sound I think we're going to be hearing a lot more of in the days to come when every single film that could possibly squeeze a few extra dollars out of the conversion announces their plans to go 3D.

More news to come! Catch ya' later!
Sources: First Showing, Rope of Silicon, UGO Movie Blog, First Sowing, MTV News

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