Thursday, July 8, 2010

'Avatar' Re-Release With 8 Extra Minutes

James Cameron and 20th Century Fox have announced that an extended version of the director's sci-fi epic "Avatar" will hit the big screen next month.

"Avatar: Special Edition" will be released on Friday, August 27, in a "limited theatrical engagement" and exclusively in Digital 3D and IMAX 3D.

It contains eight minutes of previously unseen footage.

Since the film's original release last December, many cinemas have updated their technology to include digital 3D screens, allowing more people to see it if they are unable to get to an IMAX venue.

In a press statement issued recently, Cameron said: "Audiences repeatedly told me they wanted more of Pandora, and wished they could have stayed there longer. So we're making that possible.

"Avatar: Special Edition will be exclusively in 3D, and will have eight minutes of never before seen footage, including new creatures and action scenes. Whether you already love the movie, or you've never seen it, with this Special Edition, you'll be seeing it like never before."

Fox Filmed Entertainment chairmen and CEOs Jim Gianopulos and Tom Rothman said: "Avatar: Special Edition is especially gratifying, because not only has Avatar become one of the most beloved films in history, but after its initial theatrical release we have been inundated with requests to re-release the film in theatres in 3D. Equally important, we're thrilled that Jim Cameron is able to give audiences even more of what they loved about Avatar."

The epic is the highest grossing film to date, taking in over $2.7 billion globally. It is also the top-selling Blu-ray disc.

And all the money made from this re-release will go into the immense total gross earnings the film already has. How much will this film earn? And will people flock to theaters to a film that they've already seen (and that's already on DVD and Blu-ray) for just an eight extra minutes? We'll find out in August...

The Geek Files
More news to come! Catch ya' later!
Other sources: USA Today, First Showing, Rope of Silicon, UGO Movie Blog, Live for Films, Screen Rant


Mikey said...

Boy, they really are gonna milk that thing for all it's worth...and then some.

Avatar Movie said...

i don't know..i just don't like it...i think because i don't like their faces..LOL nno offense guys...but's an okay Movie