Viral marketing for "Transformers: Revenge of the Fallen" has started and it is time to take a closer look.
Hidden in the latest full trailer for "Transformers 2" was a Web site on the back of Sam's shirt (see below). That website has now officially launched and there seems to be a lot more going on as well.
Seen below is a screenshot from the scene in the trailer where that Web site address first appears. It points to TheRealEffingDeal.com, a conspiracy blog run by Leo Spitz who was in Mission City when the final fight in the last movie all took place (hence the blurry photo seen above).
There's another blog located at GiantEffingRobots.com that is run by Robo-Warrior (who we believe is John Turturro in the movie). There aren't as many updates, but they do reference Leo Spitz and attempt to refute his giant robot claims. Lastly, the third viral website is located at MendelsonRobotics.com. It hasn't launched yet, but word is that Mendelson is the company that is responsible for covering up the events in Mission City as well as studying the Transformers in order to gain technological advancements. Mendelson is supposedly seen in the latest TV spots when Optimus rolls in and transforms (at the end).
(First Showing)
Keep checking the sites out to see viral updates leading up to the premiere of "Transformers 2" on June 24.
More news to come! Catch ya' later!
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