"G.I. Joe: The Rise of Cobra" opened recently to a better-than-expected box office opening of $56 million domestically, and almost $100 million worldwide. The movie itself undoubtedly has its flaws (the acting, some of the dubious special effects, the dialogue…), but nonetheless it has made a lot of money.
Yo Joe! I would say this was inevitable, but then again, the buzz for the film was so bad that no one knew if it'd do well on its opening weekend. But this proves that franchise familiarity is king in Hollywood, even with bad buzz. In the LA Times report on the weekend box office they say that "the studio's vice chairman, Rob Moore, confirmed that a sequel will soon go into development. The film's lead actors are contractually obligated to return for another film, though director Stephen Sommers is not."
Moore hinted to the LA Times that the studio is thinking that next time out, "G.I. Joe" will be marketed as more of a family-friendly film, as that seems to be strongest demographic (read: kids who don’t care about dialogue and parents who are at least semi-entertained) that is turning out to see the movie.
You might remember that "Rise of Cobra" was rushed into production (including the drafting of the script) in anticipation of the WGA Strike, which effectively crippled Hollywood in late 2007 through early 2008. Will a "G.I. Joe" sequel turn out more cohesive and polished given proper time to develop? We’ll find out.
For now: what do you think about "G.I. Joe 2" already being given the go? Did you enjoy "Rise of Cobra" or are you wishing that the madness would end?
For now, enjoy a G.I. Joe-inspired ballad that features the likes of Ben Stiller, Julianne Moore, Henry Rollins, Vinnie Jones and Alan Tudyk from FunnyOrDie.
More news to come! Catch ya' later!
Sources: Screen Rant, First Showing
Posts
No comments:
Post a Comment